Schmidts

Interactive design and front-end development, working alongside Schmidts internal digital strategy team. Starting in a Portland, Oregon kitchen, Schmidts natural soaps and deodorants can now be purchased in stores all over the world. I led the design on several projects while working with Schmidts, including on both new and existing features.

Live website

Woman brushing teeth

Quick search

The client requested new search functionality that would help the user make sense of the growing list of products, article titles, and more. I designed an interactive search modal that new users would recognize and understand.

Search modal

Search modal

Search modal

Full-screen heroes

I was tasked with rethinking how the existing heroes would look and work at more of a full-screen size. Because the existing brand style relied heavily on text overlaid on large images, and due to the nature of background images in general, I ran into issues early on.

Hero option

Hero option

Hero option

Hero option

Hero option

Hero option

To solve this, we built features to allow content editors to set positioning options for their headings and calls to action.

Hero option

Hero option

We also provided options for responsive layouts.

Mobile designs

Mobile designs

Mobile designs

Mobile designs

Next project:

Supermaker

© Eric Rowan
Oakland, Calif.
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